Evaluating media studies students' perspectives on teaching delivery in higher education

By Student Voice
delivery of teachingmedia studies

Introduction

Starting a discussion on how teaching is delivered to Media Studies students in higher education reveals how strategies have been adapted, especially during the recent global health crisis. Media Studies, an area that merges in-depth theoretical analyses with hands-on practical skills, demands a teaching approach that accommodates both thinking and doing. This introduction looks into the ongoing process in teaching delivery, aiming to understand which methods align well with students' needs and which ones require adjustment. Listening to the 'student voice' through student surveys and other feedback mechanisms is key. These feedback approaches help educators evaluate the effectiveness of their teaching processes and materials. Teaching staff are increasingly using text analysis tools not only to analyse media content as part of their discipline but also to review student feedback to better refine teaching techniques and content delivery. By analysing such feedback, educators can make informed decisions that hopefully close gaps in understanding and skills development, promoting a more holistic educational experience for students.

Impact of Online Learning during COVID-19

The swift transition to online learning during the COVID-19 pandemic greatly changed the way Media Studies were taught. Previously characterised by dynamic, interactive sessions that combined theoretical discussions with practical applications, the new process required educators and students to adapt quickly to virtual classrooms. This change highlighted several challenges and gave rise to new opportunities in teaching delivery. On the one hand, some students found the virtual format allowed for more flexible scheduling and could fit learning into their personal lives more easily. Conversely, others missed the hands-on experience and direct interaction that are so important in Media Studies. Feedback suggests that while online platforms provided continuity of learning, the lack of physical interaction negatively affected aspects of communication and collaboration, which are essential in this area of study. Teachers faced the task of not only adapting content for online delivery but also ensuring that it remained engaging and beneficial for learners. To compensate for the reduced physical interaction, many employed a range of digital tools to simulate practical activities and maintain student engagement. Such adaptations were crucial but raised questions about long-term impacts on students' readiness for the demands of the media industry.

Students' Reception of Online Learning

In the process of adapting teaching to online platforms, the reaction from media studies students presents a diverse spectrum of experiences. On one hand, the shift to online education was recognised for its flexibility and how it allowed students to manage their studies alongside personal commitments. Students appreciated the ability to access lectures and resources at their convenience, which many found reduced stress and made learning more manageable. Conversely, there was a significant concern about the lack of hands-on, practical experiences, which are integral to many media-related programmes. This gap in practical engagement left some students feeling underprepared for professional scenarios that require direct, tactile interaction with media tools and environments. Additionally, virtual settings often made it hard to foster the spontaneous, creative interactions that typically energise media studies sessions. Staff have worked to bridge this gap with digital resources, but many students feel that while these tools are helpful, they cannot fully replicate the live, interactive environment of a physical classroom. This diverse feedback highlights the importance of considering students' varied needs when developing online learning strategies to ensure an inclusive, effective educational experience for all.

Challenges in Access and Technical Issues

In the area of teaching delivery for Media Studies, a range of technical issues and access challenges have emerged as significant barriers. One clear obstacle relates to the availability and reliability of technology. Many students have faced inconsistent internet connections, which can disrupt streaming of lectures and hinder the submission of digital assignments. This technological inconsistency poses a notable challenge, particularly for students residing in areas with poor connectivity or those without the financial means to secure high-speed internet. Another key concern lies in students' access to professional-grade software and hardware necessary for media creation and editing. These tools are not only expensive but often require a sophisticated understanding to operate effectively. Students without these resources find themselves at a disadvantage, struggling to complete coursework to the expected standard. Additionally, the adaptation to online learning platforms varied widely among staff members, affecting the consistency and quality of how materials are delivered and how effectively students can engage with content. The significant disparities in the digital readiness of both students and instructors require active strategies to ensure equitable access to learning resources and consistent educational delivery.

Quality of Teaching and Material Delivery

The quality of teaching and material delivery in Media Studies has seen varied adaptations, particularly in the move to online platforms. One important aspect of enhancing student experience is ensuring that materials are not only accessible but also engaging. To this end, staff have employed interactive tools like virtual reality simulations and multimedia presentations to mimic in-person activities. This approach helps in keeping the material lively and relatable, which is important for the inherently dynamic field of media studies. On the other hand, the challenge remains in maintaining the same level of interactive and experiential learning online as experienced in physical workshops and studios. Some educators have tried to bridge this gap by incorporating live projects with media partners, thus providing students with real-time feedback and industry exposure. While this has been beneficial, the inconsistency in execution across different courses suggests a need for a more structured approach to online material delivery. Feedback from students indicates that where courses successfully integrate theory with practical digital applications, the learning outcomes are markedly improved. It remains important, therefore, for Media Studies departments to continuously look into and enhance the digital competence of their staff, ensuring that all students have a uniformly high-quality learning experience.

Enhancing Practical Skills and Industry Preparedness

In the context of Media Studies, equipping students with practical skills and preparing them for the industry becomes exceedingly important. Many students have expressed concerns that online platforms, while offering theoretical knowledge, sometimes fall short in providing essential hands-on experiences. The transition to virtual learning environments has necessitated innovative approaches to simulate real-world media scenarios. For instance, using augmented reality to offer practical, interactive experiences can help bridge some gaps. On the other hand, there exists an opportunity to strengthen ties with media industries to facilitate live projects that give students a taste of the professional world. Staff can further enhance industry preparedness by regularly integrating case studies and guest lectures from industry professionals, providing insights into current trends and operational challenges. While some argue that online platforms cannot fully replicate in-person interactions, incorporating these elements can significantly augment practical learning, offering a more rounded approach that meets both academic and professional needs. Thus, it is important to note that while adapting to online and hybrid models, institutions must ensure that the practical components of media studies are not compromised, thus adequately preparing students to meet industry demands post-graduation.

Communication and Feedback

Effective communication and rapid feedback are key to successful teaching, especially in subjects like Media Studies that rely on iterative learning and continuous improvement. Notably, students in this area benefit greatly from timely responses to their work, which helps them refine their skills more promptly and grasp complex concepts effectively. However, challenges persist in maintaining high standards of communication, particularly in online settings where immediate interpersonal feedback is less feasible. To address this, multiple institutions have started adopting digital tools that facilitate more structured and continuous communication channels. For example, using online forums and dedicated feedback platforms allows students to receive quicker critiques of their submissions and engage in more dynamic discussions with peers and staff. Additionally, integrating these tools into daily teaching practices can help keep the feedback process integral to the learning process, rather than an afterthought. On one hand, staff need to ensure they are approachable and available, offering clear and constructive feedback. Conversely, students must be encouraged to actively seek out feedback and use it constructively, viewing it as a vital tool for their academic and professional development. Striking this balance remains a fundamental aspect of teaching in the digital era, enhancing both the experience and outcomes for students in Media Studies.

Recommendations for Future Teaching Strategies

Looking further into the structure of future teaching strategies in higher education for Media Studies, it's key to address the blend of digital and physical learning environments. Adapting to a hybrid model, which combines online educational tools and in-class sessions, appears particularly promising. This would allow students to benefit from the flexibility of digital access while still engaging in the essential practical components that physical spaces provide. For instance, practical workshops, where students can directly interact with professional equipment and receive hands-on guidance from the staff, could alternate with online theoretical lectures. This balance ensures that no aspect of the media curriculum is neglected.

Additionally, the use of asynchronous learning resources, such as pre-recorded tutorials and lectures, can enhance learning outcomes. These resources enable students to learn at their own pace and revise difficult concepts as needed. Staff should consider these not just as supplementary materials but as integral parts of the curriculum, ensuring they are of high quality and align with course objectives. Interactive components, such as quizzes and discussion boards, can be integrated to keep students actively engaged and encourage a deeper understanding of the course content.

Furthermore, real-time collaboration projects facilitated through digital platforms could mimic real-world time-sensitive tasks, preparing students for industry dynamics and pressures. Such collaborations encourage not just individual skill development but also teamwork, which is an important skill in the media industry. This approach underscores the necessity of a well-rounded educational process, blending self-guided learning with collaborative experiences.

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